We track and understand Fixed-Mobile Substitution, which continues its relentless
progress and shows every sign of accelerating - particularly in those countries
that have experienced the most traffic migration already. We track and analyse
data for Western Europe as a whole, as well as for individual countries and
operators, to determine the overall extent of fixed-mobile substitution and the
degree to which operators can, and are, influencing the outcome.
Featured article related to Fixed-Mobile Substitution
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Is there a business case for femtocells
Awareness of femtocells is being heightened by new products, early deployments in the USA and the enthusiasm of leading mobile network operators, but the business case for femtocells still needs to be defined.
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Full list of articles related to Fixed-Mobile Substitution |
Is there a business case for femtocells
Awareness of femtocells is being heightened by new products, early deployments in the USA and the enthusiasm of leading mobile network operators, but the business case for femtocells still needs to be defined. The concept of indoor base stations has captured the imagination of mobile network operators, who are keen to drive up voice and non-voice ARPU, because the technology promises to provide significantly better 3G indoor coverage in a targeted and relatively inexpensive way.
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Fixed-mobile substitution gathers pace
As mobile voice services become more affordable, users are increasingly opting for the convenience and personalisation of mobile phones, even when a cheaper fixed phone is available. This is leading to a steady increase in the proportion of voice traffic in Western Europe that originates on mobile networks. However, the extent of fixed–mobile substitution (FMS) varies widely between the countries of Western Europe. For example, in early 2006 the proportion of total voice minutes that originated on mobile networks ranged from 18% (in Germany) to 70% (in Finland).
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There are many ways for mobile operators to capture voice traffic
As mobile operators develop their non-voice services, they must not overlook the substantial opportunity to grow their voice usage and revenue by fixed–mobile substitution. Despite high mobile penetration and the fact that voice already dominates mobile ARPU, the majority of voice traffic in developed markets still resides on fixed networks. The potential to grow voice usage and ARPU is highlighted by great differences among operators, with those in the USA achieving usage levels five (or more) times that of those in Western Europe.
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Bundles should be at the heart of future mobile services
Despite the advent of 3G networks, many operators are struggling to maintain voice ARPU and to grow data services beyond messaging. Bundled pricing will be a valuable tool as mobile operators attempt to kick-start growth. With bundled pricing, mobile operators offer a defined usage allocation of one or more services for a set monthly fee. Service bundles have unique benefits over alternative pricing schemes and can have both short- and long-term benefits for mobile operators.
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3G LTE will create the business case for mass-market wireless VoIP
CDMA2000 1× EV-DO Revision A and W-CDMA long-term evolution (LTE) will bring cost benefits and new service opportunities that trigger the mass migration of mobile operators from circuit-switched voice to voice over Internet protocol (VoIP).
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Fixed operators must face up to the threat of fixed-mobile substitution
While fixed networks still carry the majority of voice traffic today, mobile services can offer greater convenience and are becoming increasingly affordable in many markets. As some mobile operators target fixed voice usage as a source of revenue growth and encourage their customers to dispense with their PSTN services, fixed operators are being confronted by the phenomenon of fixed–mobile substitution that can cause the migration of voice traffic to mobile networks and (in some cases) precipitate the removal of fixed-line services altogether.
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IMS (IP Multimedia Subsystem) could accelerate fixed-mobile substitution
IMS is an open, standardised network development that increases the flexibility and control of multimedia services delivered over mobile and fixed IP networks. The strongest opportunity for IMS may be in support of the fixed–mobile substitution strategies of 3G operators, to help them to seize significant voice traffic and revenue from fixed operators.
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