Mobile TV research from Sound Partners

Mobile TV and radio services are gathering momentum. For operators, the principal decision is no longer whether to offer such services but how to deliver a compelling service proposition that achieves an adequate financial return. Given that it is likely that end users will not pay significant sums for mobile TV and radio services, we identify and evaluate the realistic mobile TV deployment options and business models open to operators.

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Read our featured article: 3G LTE is set to dramatically enhance 3G networks

As new broadband wireless and broadcasting technologies emerge, 3G may need a major boost in its capabilities in order to remain competitive.   More...

Full list of articles related to Mobile TV

The top ten non-voice services point the way to non-voice service growth
Despite the availability of improved mobile handsets and 3G networks, most mobile operators are still finding it difficult to increase non-voice service revenue. However, the outlook is far from gloomy if mobile operators learn from the most successful services around the world. In order to be successful, operators must be prepared to invest sufficient time and money in high quality end-to-end service implementation, and to diversify beyond conventional non-voice cellular services. More...

3G LTE is set to dramatically enhance 3G networks
As new broadband wireless and broadcasting technologies emerge, 3G may need a major boost in its capabilities in order to remain competitive. Although high-speed packet access (HSPA) and multimedia broadcast and multicast service (MBMS) bring important enhancements to W-CDMA’s capability, they cannot rival WiMAX and DVB-H in supporting certain service mixes. However, the 3G long-term evolution (3G LTE) standard should provide the support necessary for a range of new services, from 2009. More...

Small operators have few viable options for mobile TV and radio broadcasting
A realistic estimate of average revenue per service user for a fully commercial mobile TV and radio service is about EUR5 per month. Therefore the challenge for operators is to select a broadcasting technology and network deployment strategy that achieves a satisfactory financial return while delivering a service proposition strong enough to interest consumers. More...