Accelerating Fixed-Mobile Substitution:
detailed operator case studies
Published by Analysys Mason (November 2006)
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Dr Mark Heath
Director of Research, Sound Partners
Dr Alastair Brydon
CEO of Sound Partners
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“While many mobile operators are moving their attention to
multimedia services, there are still massive opportunities to grow
the voice business, particularly by driving fixed–mobile
substitution. With a number of operators now aggressively targeting
fixed voice revenues, we present case studies that show the way with
a variety of innovative tariffs, services and marketing.”
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Product overview
Voice continues to be the dominant revenue generator for
mobile operators around the world and there are still substantial
opportunities to grow mobile voice usage and revenue. This report presents
extensive case studies from mobile operators around the world, to illustrate
the characteristics of successful prepaid and postpaid voice tariffs, home
zone tariffs, services and promotions to stimulate usage and substitute for
fixed services. The report is an essential reference for every mobile
operator and provides fixed operators with an insight into the competitive
threat they face.
Full information on the report
Click here to get full information on
the report from Analysys Mason.
This report answers your key questions
Accelerating Fixed–Mobile Substitution: detailed
operator case studies answers your key questions:
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How can prepaid tariffs be used to stimulate voice
usage and encourage fixed–mobile substitution?
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What tactics can be used to encourage customers to
migrate from prepaid to contract tariffs?
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What are the winning characteristics of contract
tariffs designed to maximise voice usage and ARPU and attract fixed
users?
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When are home zone services appropriate and what are
the key features of a successful offering?
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How can other services be used to increase the value
of mobile voice and increase usage?
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How should marketing be used to increase fixed–mobile
substitution?