Report: Mobile Operator Performance Benchmarks

Authors:  Mark Heath and Alastair Brydon with Windsor Holden (Analysys Research)

Publication date:  November 2006

“We have found substantial differences among mobile operators, in terms of profitability, ARPU, service usage, churn, the quality of global portfolios and the ability to offer fixed broadband and converged services. This report gets to grips with these differences and identifies the steps operators can take to improve their performance.” Dr Alastair Brydon

Product overview

Benchmarking reveals major differences in the performance of mobile operators worldwide, both within and between countries. However, it is critical to understand the reasons for these differences if organisations are to learn from them. This report studies the most important measures of mobile operator success in order to identify the best-in-class performers and reveal how they have achieved success.

The report benchmarks a wide range of operators across Europe, Asia and the USA in terms of key performance metrics, including EBITDA, OIBDA, voice and data ARPU, service usage, churn and the ability to offer fixed broadband services and converged services. As well as considering the performance of operators in individual countries, the report studies the portfolios of multinational mobile operators across multiple markets and benchmarks the quality of their global portfolios.