Seizing the Opportunities from Enterprise Mobility
Published by Analysys Mason (July 2007)
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Dr Mark Heath
Director of Research, Sound Partners
Dr Alastair Brydon
CEO of Sound Partners
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“While most mobile operators are focused primarily on the consumer
market, mobile services are becoming increasingly vital to
enterprises. We show that there are substantial opportunities for
mobile operators that can find a way through the complexity of
enterprise mobility to offer solutions ranging from voice and email
to mobilisation of corporate applications.”
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Product overview
Mobile operators are finding it increasingly difficult to
increase both voice and data ARPU in the consumer market and enterprise
mobility may offer a more effective way to augment revenue. This report
examines the broad scope of enterprise mobility and shows that it is a
highly complex area, involving a diverse range of players, technologies,
applications, terminals and end users. The report shows how mobility has
substantial value in the business world, bringing with it benefits including
greater productivity, shorter time to market and increased competitiveness.
The report assesses the current state of enterprise
mobility, revealing how today’s solutions fail to meet all the needs of the
business community, and considers the threat of mobile operators being
marginalised by new competitors. Mobile operators need to act now in order
to deliver comprehensive solutions to enterprises before others do. The
report provides a thorough overview of the challenging requirements of
enterprises and identifies the issues that mobile operators need to address.
It also considers how a number of important developments, including indoor
base stations and IMS, will bring essential capabilities to cellular
networks, if mobile operators shape their development appropriately.
The report defines clear actions that mobile operators,
solution vendors and enterprises should take in order to seize the
opportunities in enterprise mobility.
Full information on the report
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This report answers your key questions
Seizing the Opportunities from Enterprise Mobility
answers your key questions:
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What are all the elements of enterprise mobility and
what value could it bring to an enterprise?
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What are the mobility requirements of enterprises?
What applications need to be delivered?
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Where are we now? To what extent have wireless
systems been implemented in enterprises, and what applications are being
used? What solutions are offered by whom? What are the barriers to and
enablers of significant further adoption of enterprise mobility
solutions? What are the realistic opportunities for mobile operators in
this area?
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Will new developments in technology significantly
boost the prospects of mobile operators? What benefits will indoor base
stations and IMS bring and what impact will these have on the ability of
mobile operators to offer complete enterprise mobility solutions?
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What are the actions that need to be taken by mobile
operators and others to seize the opportunities from enterprise
mobility? Which customer segments should they target? What partners do
they need? What should they do first?