Mobile Number Portability (MNP):
strategies for operators and regulators
Published by Analysys Mason (December 2006)
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Dr Mark Heath
Director of Research, Sound Partners
Dr Alastair Brydon
CEO of Sound Partners
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“Our report assesses the true impact of MNP to date and the
significant opportunities it provides for mobile operators. While it
is a fundamental enabler of open competition, MNP has essentially
failed so far in many markets, having achieved very limited take-up,
due to critical weaknesses in implementation. These need to be
addressed urgently.”
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Product overview
Regulators have already introduced MNP in many markets,
in an effort to enhance competition and improve customer satisfaction.
However, few countries have implemented MNP well, and there are still many
countries that have not yet introduced it. This report evaluates the impact
of MNP on the mobile industry so far, for example in terms of churn and
pricing. It demonstrates that the full benefits of MNP come only when it is
implemented effectively and taken up by a substantial proportion of churning
customers. Using a variety of case studies to illustrate best practice, the
report defines the actions that regulators must take to achieve success with
MNP and the actions that mobile operators can take in order to fully benefit
from MNP.
Full information on the report
Click here to get full information on
the report from Analysys Mason.
This report answers your key questions
Mobile Number Portability (MNP): strategies for
operators and regulators answers your key questions:
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What impact has MNP had to date, for example in terms
of take-up among mobile users, churn levels and pricing? How successful
has it really been for regulators, and has it damaged the businesses of
mobile operators?
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What are the most important issues for regulators to
consider as they implement MNP for the first time, or refine existing
MNP solutions to be more effective? How can regulators make MNP more
effective?
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How should mobile operators view MNP, and how can
they guard against increasing churn and seize the market share
opportunities that arise?