The Business Case for Picocells and Femtocells in the Enterprise Market
Published by Analysys Mason (November 2007)
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Dr Alastair Brydon
CEO of Sound Partners
Dr Mark Heath
Director of Research, Sound Partners
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“Indoor base stations could enable existing and new mobile operators
to provide the enterprise market with enhanced coverage, new
services and attractive pricing of indoor mobile services. We show
how to achieve a viable business case.”
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Product overview
The enterprise market presents an important revenue
opportunity for mobile operators. However, the provision of indoor services
is currently a major area of weakness. Mobile operators are increasingly
threatened by the WLAN community's development and deployment of dual-mode
services, which are tempting enterprises with the promise of reduced
expenditure on traditional telecoms. The report shows how the introduction
of indoor base stations - picocells and femtocells - could allow mobile
operators to fight back. The report assesses the business case for the
deployment of indoor base stations in enterprises, for a number of
scenarios. Although indoor base station deployment in the enterprise market
is embryonic, the report reviews early service implementations by mobile
operators, and identifies actions that mobile operators and indoor base
station vendors must take in order to make the most of opportunities in the
enterprise market.
Full information on the report
Click here to get full information on
the report from Analysys Mason.
This report answers your key questions
The Business Case for Picocells and Femtocells in the Enterprise
Market answers your key questions:
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What are enterprises' key requirements for indoor
services?
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What can be learnt from early movers that are already
deploying indoor base stations?
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What are the key elements of the MNO business case
for indoor base stations? What is the quantitative business case for a
number of deployment scenarios?
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What user densities and ARPU levels are necessary in
order to achieve an adequate financial return?
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How can improvements in transmission costs improve
business case viability?
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Given that picocells represent an immediate
deployment option, is there a role for femtocells in the enterprise
market and, if so, how and when?
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What are the critical ingredients, over and above the
deployment of indoor base station equipment, needed for success?
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How should MNOs compete against emerging WLAN
services that use dual-mode handsets?
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What actions should MNOs and indoor base station
vendors take in order to seize the opportunities for indoor base
stations in the enterprise market?