Scenarios for the Evolution of the Wireless Industry in Europe to 2010
and Beyond
Published by Analysys Mason (February 2006)
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Dr Mark Heath
Director of Research, Sound Partners
Dr Alastair Brydon
CEO of Sound Partners
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“Our three scenarios for the evolution of the wireless industry
demonstrate that very different outcomes are possible over the next
five to ten years. Fixed–mobile substitution and fixed–mobile
convergence, new services, disruptive technologies and the shape of
the value chain could all have a major impact on the industry. Using
our scenarios and the forecasts that go with them, operators,
equipment vendors and regulators can develop robust strategies.”
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Product overview
Organisations in the wireless industry are faced with
several uncertainties that could have a significant impact upon the
competitive and technological landscape over the next five to ten years.
These include:
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customer demand for 3G services
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service mix and pricing
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fixed–mobile substitution
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fixed–mobile convergence
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wireless infrastructure developments (including Super
3G/LTE, DVB-H, WiMAX and 4G)
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handset and terminal design
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competition, regulation, industry structure and value
chain organisation
This report defines and examines three different, yet
plausible, scenarios for the evolution of the wireless industry in Europe,
in order to assess the implications of these uncertainties for existing and
new industry players. The report forecasts ARPU and wireless network usage
for each scenario, assessing the impact on network investment. It also
considers the implications for the wireless industry value chain as new
services and new players emerge. The report provides invaluable support to
organisations developing business plans and testing their strategies over
the medium- to long-term.
Full information on the report
Click here to get full information on
the report from Analysys Mason.
This report answers your key questions
Scenarios for the Evolution of the Wireless Industry
in Europe to 2010 and Beyond answers your key questions:
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Amid many current uncertainties, how could the
wireless industry realistically change over the next five to ten years?
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How will different outcomes affect organisations
within the industry?
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What are the early warning signs of each future
scenario?
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What actions can organisations take to steer the
industry in the most favourable direction and to mitigate the risk of
other outcomes?