The Business Case for WiMAX
Published by Analysys Mason (October 2006)
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Dr Mark Heath
Director of Research, Sound Partners
Dr Alastair Brydon
CEO of Sound Partners
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“Amid growing competition from DSL and cellular services, we show
that potential WiMAX operators must tread with extreme care, given
that many deployment scenarios will not be commercially viable.”
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Product overview
The growing availability of WiMAX equipment and the early
announcement of a number of deployment plans have led to a surge of interest
in WiMAX and its potential to complement or disrupt fixed and wireless
broadband services. The WiMAX Forum and equipment vendors are strongly
promoting the application of WiMAX in a variety of market situations in both
developed and developing countries. However, in developed markets, WiMAX
will face growing competition from DSL, while in developing markets its
progress will be hindered by limited disposable income. In this report, we
get to grips with the real opportunities of WiMAX for existing and new
network operators.
The report models the business case for WiMAX in a number
of potential deployment scenarios, including a developing market urban area,
a developed market urban area and a developed market rural town. It
identifies the critical factors that will make or break the business case
for WiMAX in these environments, illustrated by a variety of case studies
and market data. It determines the realistic financial returns that may be
possible in each case. The report is an invaluable guide to existing and
potential network operators to select target markets, customers and services
where they have a realistic chance of making a good financial return with
WiMAX and to maximise the likelihood of success.
Full information on the report
Click here to get full information on
the report from Analysys Mason.
This report answers your key questions
The Business Case for WiMAX answers your key
questions:
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In what circumstances might there be a viable
business case for WiMAX e.g. type of market, competitive landscape,
operator characteristics, service mix and technology requirements?
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What are the critical factors that will define the
success of WiMAX in different situations? How do they affect the
potential return of a WiMAX business?
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What is the business case for WiMAX in a number of
developed and developing market scenarios, and what financial return can
be expected?
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How can new entrant network operators and service
providers maximise the chance of success of WiMAX services?
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How significant are the opportunities and threats to
incumbent fixed and mobile operators and how should they respond to
WiMAX?